Vision

To innovatively grow food security for communities across Canada.

Mission

Ethically grow simple produce that inspires healthy lifestyles through environmentally conscious agricultural practices.


 
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2011: Sowing the seed

After several years working reactively in the healthcare devices industry, GoodLeaf Founder Gregg Curwin went searching for a way to proactively impact the health of Canadians. 

Gregg was inspired by the work already underway on indoor-hydroponic farming in Japan, and quickly set about bringing the idea to Canada to deliver fresh, nutritious produce to Canadians year-round.

 
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2012 - 2014: germination

For several years, the GoodLeaf team conducted trials to determine optimum conditions for plant growth, varieties best suited to indoor growing, and requirements to make vertical farming commercially viable. 

 
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2015: ESTABLISHING ROOTS – TRURO PILOT FARM

In 2015, GoodLeaf constructed its first pilot farm near Truro, Nova Scotia to test commercial production and to continue research and development of new varieties and growing techniques. 

 
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2018: breaking ground

In 2018, development commenced on GoodLeaf's first large-scale, fully commercialized vertical farm in Guelph. The state-of-the-art farm builds on the learnings from the Truro Pilot Farm while adding a level of automation not seen in vertical farming before. 

 
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2019: GROWING UP - GUELPH FARM LAUNCH 

In June 2019, GoodLeaf's first full-scale commercial farm in Guelph, Ontario begins supplying microgreens and baby greens to retail locations and restaurants throughout Ontario.  Capacity of the Guelph Farm is estimated at over 10 times the Pilot Farm.  Our roots in Nova Scotia remain, with our Truro farm converted to a dedicated R&D facility. 

 

FIN

Our team has worked hard over the years to perfect the process of indoor-vertical growing. We’re beyond exciting to finally share our delicious, nutrient-dense greens with millions of Canadians.