About the Role:
Reporting to the VP, Sales, the National Account Manager will play a key role in driving growth and partnership across some of our most critical retail channels. You’ll manage national customer relationships, lead annual planning, and deliver commercial excellence across a dynamic portfolio. This is a highly visible role, accountable for executional rigor, strong financial acumen, and cross-functional collaboration to achieve sustainable, profitable growth.
What you'll do:
Strategic Planning & Execution
- Develop and execute annual customer plans aligned with company and retailer objectives.
- Lead joint business planning (JBP), assortment strategies, and promotional programs that maximize category and brand growth.
- Manage trade investment with discipline and transparency, ensuring ROI targets are met or exceeded.
- Use data and insights to inform decisions, optimize spend, and identify emerging opportunities.
Account Management & Customer Engagement
- Own head-office relationships with key retail partners across critical national channels.
- Negotiate programs, terms, and promotional events that drive mutual profitability and long-term partnership.
- Ensure flawless execution through close collaboration with Marketing, Finance, Supply Chain, and Insights teams.
- Monitor customer performance, analyze results, and adjust plans as needed to deliver consistent in-market excellence.
Growth & Innovation
- Identify opportunities for new listings, innovation launches, and portfolio expansion.
- Drive omni-channel execution, ensuring cohesive alignment between physical and digital retail environments.
- Track category trends, competitor activity, and shopper insights to pro-actively shape strategies.
Collaboration & Team Contribution
- Operate as a trusted commercial partner and role model within the Sales team.
- Contribute to a culture of shared learning by exchanging best practices and supporting peers as needed.
- Work cross-functionally to ensure clear communication, alignment, and accountability across teams.
Qualifications & Educational Requirements:
- 7+ years of progressive account management or customerleadership experience in CPG or consumer goods.
- Background in managing perishable or fast-moving categories is an asset, particularly those requiring agility in forecasting and execution.
- Post-secondary education in Business, Commerce, or a related field.
- Proven success managing head-office relationships with major retail partners in national or regional markets.
- Strong understanding of P&L ownership, forecasting, trade spend management, and category dynamics.
- Excellent negotiation, communication, and presentation skills.
- Analytical thinker with the ability to translate insights into action and measurable growth.
- Highly organized, adaptable, and comfortable managing multiple priorities in a fast-paced environment.
- Proficient in Excel, PowerPoint, and CRM or reporting tools.
Why work at GoodLeaf Farms?
It is our commitment to provide you with the work environment and tools necessary to be successful in your role. We hope that you will find your work here rewarding, challenging, and meaningful.
- You will have the opportunity to take your career to the next level. GoodLeaf is growing and we want you to grow along with us!
- We have an entrepreneurial and inclusive spirit with the heart of a startup.
- We foster an environment of cooperation and communication.
- We offer competitive compensation and benefits
Every day at GoodLeaf Farms we get to help solve the challenge of food security for communities across Canada and do it in innovative ways that inspire healthy lifestyles. We think that’s exciting and the best reason of all to join us!
Equal Opportunity Statement
GoodLeaf Farms is an equal opportunity employer and prohibits discrimination and harassment of any kind. All employment decisions at GoodLeaf Farms are based on business needs, job requirements and individual qualifications, without regard to race, colour, age, religion, sex, sexual orientation, gender identity, national origin, or disability status.
