About the Role:
Reporting to the VP of Sales, you will own and grow GoodLeaf's retail presence across Western Canada. The business is established in this region with strong retailer relationships in place. The focus is on protecting and deepening those partnerships while actively driving new listings, expanding distribution, and bringing innovation to market. This is a high-visibility commercial role with direct accountability for regional revenue performance.
What you'll do:
Retail Account Management
- Own head-office relationships with Pattison Food Group, Save On Foods, Fed Co-op, Calgary Co-op, etc.
- Lead joint business planning, promotional programming, and annual negotiations that drive mutual growth and category leadership.
- Actively sell in new listings and innovation launches across the region.
- Monitor account performance, identify gaps early, and move quickly to course-correct at store level.
- Partner with national retail teams where banner relationships have both regional and national dimensions.
Broker Management
- Serve as the primary point of contact for GoodLeaf's retail broker in Western Canada.
- Set clear objectives, hold the broker accountable to performance targets, and ensure consistent in-store execution across the region.
Commercial Execution
- Build and execute account plans aligned with GoodLeaf's commercial strategy and revenue targets.
- Manage trade investment with discipline and ensure promotional spend delivers measurable ROI.
- Use data and insights to optimize assortment, pricing, and promotional activity.
- Maintain tight forecasting discipline to support operations planning.
Foodservice
- Maintain low-touch oversight of existing foodservice broker relationships in the region. This is not a primary focus of the role.
Collaboration
- Work closely with Marketing, Operations, and Finance to ensure flawless execution and internal alignment.
- Contribute to a high-performance sales culture through accountability and shared learning.
Qualifications & Educational Requirements:
- 5+years of account management experience in CPG, produce, or fresh foods with a track record at retail head office.
- Deep knowledge of the Western Canadian retail landscape; existing relationships atSave-On-Foods, Pattison, and/or Federated Co-operatives strongly preferred.
- Proven ability to sell in innovation and grow distribution within established accounts.
- Experience managing retail brokers and holding field teams accountable to execution standards.
- Strong commercial acumen including P&L ownership, trade management, anddata-driven decision making.
- Excellent communicator and negotiator with the ability to build trust at the buyer level.
- Highly organized and self-directed with the ability to manage multiple priorities without losing momentum.
- Proficient in Excel, PowerPoint, and CRM or reporting tools.
- Post-secondary education in Business, Commerce, or a related field
Why work at GoodLeaf Farms?
It is our commitment to provide you with the work environment and tools necessary to be successful in your role. We hope that you will find your work here rewarding, challenging, and meaningful.
- You will have the opportunity to take your career to the next level. GoodLeaf is growing and we want you to grow along with us!
- We have an entrepreneurial and inclusive spirit with the heart of a startup.
- We foster an environment of cooperation and communication.
- We offer competitive compensation and benefits.
Every day at GoodLeaf Farms we get to help solve the challenge of food security for communities across Canada and do it in innovative ways that inspire healthy lifestyles. We think that’s exciting and the best reason of all to join us!
Equal Opportunity Statement
GoodLeaf Farms is an equal opportunity employer and prohibits discrimination and harassment of any kind. All employment decisions at GoodLeaf Farms are based on business needs, job requirements and individual qualifications, without regard to race, colour, age, religion, sex, sexual orientation, gender identity, national origin, or disability status.
Use of AI
GoodLeaf does not use AI in its recruitment selection of candidates.
